Why is this important? Well, what I’m saying is that you need to put voice services where people are socially active.
A high-ranking carrier executive once told me that social network users don’t want voice services. “They want messaging only” he said. He cited his daughter as his proof. However, she wasn’t given a test product to try nor did she hear about friends using calling from social networks. Most teen behavior today is virally picked up from early
adopters. He mentioned that he had asked her over a bowl of frosted flakes what she wanted. Taken in that context, I don’t agree with his conclusion.
In general, for the mobile operators, voice services seem to be low priority. But they are under threat from VoIP competitors and would benefit from both innovation in voice distribution and a presence on the social web. It seems to me that a senior manager should inspire co-workers to champion the product responsible for about 75% of their revenue: voice services!
We’re in the midst of the biggest disruption in communications in the last 100 years and the carriers are looking for more data revenues. Ok, it might pan out. But, read the study and ask yourself what you would do with a $100 billion voice company.